Google’s $12.5 billion purchase of Motorola Mobility, a good sign for the economy?

Besides Google’s announcement of its biggest buyout in its history, Time Warner Cable Inc.’s statement that it will buy Insight Communications Co. (which has over 750,000 cable customers in the Midwest) for $3 billion in cash, Agribusiness conglomerate Cargill’s declaration that it will pay animal nutrition company Provimi of the Netherlands $2.16 billion, and offshore driller Transocean Ltd.’s proclamation that it will pay Aker Drilling of Norway $1.43 billion in cash – a little over $19 billion worth of corporate deals -, caused the Dow Jones industrial average to rise on Monday.

The Washington Post reports that the “average [is] up 213 points and [it has] erased its losses from last week.” 

Sounds like large corporations aren’t living in fear. Small- and medium-sized businesses should learn from them. It may be just the right time for small- to medium-sized businesses to be aggressive in their marketing efforts more than ever.

Whether you are a 100% online business, a brick-and-mortar company that also sells online, or a company with just a website without an online store, getting a good, professional internet marketing firm on your side can you give you some great results in such a fluctuating economic times.

The internet marketing firm that you will hire will work to get your business website on the first search engine result page for a variety of keywords and key phrases that best define the products and/or services you provide. You can imagine the benefits of your website appearing on the first page on Google for example against a hot keyword. For those who aren’t aware, websites that appear on first search engine result pages get the most traffic than those that appear on subsequent pages. This means that the first-page websites have a great chance of converting visitors into customers and returning customers.

That’s not all. A professional internet marketing firm can help you make your products/services more visible on highly populated social media sites such as Facebook, Myspace, Google+ etc.

The bottom line is: Carry on with your business just like large, successful corporations of this country and choose your internet marketing firm wisely.

Your Sales Copy Your Trump Card

Needless to say your sales copy alone can make the game or destroy it for you. You must be very attentive to the needs of your target market in your sales copy. If this is the first time you are going to write a sales copy, I would suggest you give a read to this blog post of mine. It will give you an understanding of what is a sales copy and how to write a killer one.

If you think you can’t write a sales copy yourself, I’d suggest you to still give it a try. Just follow the instructions in the blog post and you’ll do fine.

When you’ve written a draft or two of your sales copy, show it to the people around you and ask for their opinion. If you can get the opinion of a professional marketer, all the more better. Do ask them if they find themselves interested in buying your product/service after reading your sales copy. Listen to what the people, especially the professionals, say about your sales copy. If they, especially professional marketers, tell you that they found your writing compelling, congratulations! It looks like you have written a killer sales copy for yourself without the help of a professional sales copy writer or copywriting service.

However, if the feedback is not encouraging, do not get disheartened, you maybe a genius businessman, but writing a sales copy is a different game altogether. It is time that you start seeking a professional sales copy writer, copywriting service, or better an internet marketing firm.

Some say that arguably writing is half of internet marketing. And a professional internet marketing firm must have a team of good sales writers. If you find an internet marketing firm that looks professional to you, you can be sure if you check if it has a team of writers. If it does, odds are you’ll be in good hands.

Having a killer sales copy written shouldn’t be a tough task, especially in the presence of some good internet marketing firms out there.

Internet Marketing Firm and Businesses in Minneapolis

In Fortune’s 2011 list of cities with five or more Fortune 500 headquarters, the city of Minneapolis is ranked 4^th with 9 of America’s largest corporations headquartered in the city.

Minneapolis is also called “City of Lakes” (due to the presence of more than twenty lakes and wetlands, the Mississippi river, creeks and waterfalls) and the “Mill City” (no more an entirely accurate title). It is the state of Minnesota’s 4^th largest city and U.S.’ 48^th.

Minneapolis’ economy is based on commerce, finance, rail and trucking services, health care, and industry. Also, there are businesses, albeit in small number, in sectors of publishing, milling, food processing, graphic arts, insurance, education, and high technology. Moreover, metal and automotive products, chemical and agricultural products, electronics, computers, precision medical instruments and devices, plastics, and machinery are also produced here. In 2005, Popular Science magazine named Minneapolis the “Top Tech City” in the U.S. Minneapolis is also nicknamed “Twin Cities” (along with Saint Paul) and the twin cities put in 63.8% of the gross state product of Minnesota. The area of the twin cities produces gross metropolitan product of $145.8 billion and the value along with the area’s per capita personal income rank fourteenth in the U.S.

It is important to mention here that the above assets of Minneapolis are not all that the city has. Speaking of assets, marketing agencies including internet marketing firms can also be regarded as assets of a prospering city because of the significant role they play in the success of any business/region.

To understand the role of an internet marketing firm in the success of a business or city, one needs to know what a professional internet marketing firm does.

A professional internet marketing firm:

• Helps in increasing the visibility of a business on most widely used search engines like Google, Yahoo, and Bing by increasing the ranking of that business’ website i.e. bringing the website of the company on the first search engine result page for highly relevant keywords and key phrases.
• Helps in getting the sales pitch across to the target market on world’s most used social media sites/networks like Facebook, Myspace, YouTube, etc as well as on increasingly popular, innovative social projects like Google+, Yuwie, etc.

Imagine a business or businesses of a city not utilizing the services of a professional internet firm or digital marketing agencies and then imagine those businesses that are, and you’ll, like most business-minded people, have no other thought but to conclude in favor of a professional internet marketing firm.

Coming back to the city of Minneapolis, after seeing the success that the city has achieved, and continues to achieve, it becomes clear that businesses here must have used and continue to use services of a professional digital marketing agency or internet marketing firm.